- developing private business culture.
- Expansion and development of the target market and increasing of commercial, industrial, and services activities through credit activities and granting facilities.
- Equipping resources and conducting them to generating activities in different commercial and industrial services, housing and construction.
- Providing efficient money services to financial resources holders, entrepreneurs and competent applicants.
- Development, presentation and creation of new banking instruments, and recognition and performance of new equipping methods and resource allocation.
- Exploitation and utilization of environmental opportunities, to protect and increase customer and shareholder’s capital.
- Providing higher profit to depositors and shareholders.
- Achieving credibility and positive reputation for the bank in all business activities and providing essential condition for qualitative and quantitative growth of the bank.
- Identification of opportunities and risks, and suitable and optimized exploitation of opportunities in order to overtake rivals in money and capital market.
- Achieving people’s trust and customer’s satisfaction.